Transportation Management Organizations (TMO)
A transportation management association (TMA), also known as a transportation management organization (TMO), is an administrative body that manages transportation needs for a venue, district, or community. In most cases, TMOs are nonprofit organizations and are typically member-controlled. TMOs are organized groups, sometimes formed by a city or state transportation department, a chamber of commerce, an economic development group, or a separate nonprofit. Most TMAs also use partnership models that combine private investment with public resources, thus casting a wider net of stakeholders.
What Are TMOs
TMOs vary widely in size, structure, membership, funding, and services. TMOs operate at various scales: larger organizations oversee entire cities or regions, while smaller associations manage transportation needs for medical facilities, shopping centers, business districts, and industrial zones, among others.
TMOs are established solely to implement transportation demand management (TDM) programs and services within a community. Regardless of its structure, a TMO applies carefully selected TDM strategies to facilitate the safe and efficient movement of people and goods within an area. TMOs play an essential part in shaping and implementing TDM programs with specific objectives that typically include:
- Reducing single-occupancy vehicle (SOV) commuter trips
- More efficient allocation of parking resources
- Reducing peak-period traffic levels
- Shifting traffic to off-peak periods
- Promoting alternatives to single-occupancy vehicles
- Improving transportation accessibility and system performance
In the 1980s, TMOs emerged as public-private partnerships to address traffic congestion and air quality issues in communities across the United States. More than 125 TMOs operate today throughout the country, 8 of which are in Colorado.
The appeal of a TMO lies in multiple organizations and individuals banding together to address and accomplish more than any one government agency, employer, developer, or resident could alone. The need for a TMO stems from recognizing that each group significantly influences transportation and air quality and can make significant contributions to improving mobility and air quality.
Member-controlled transportation management organizations are more responsive than most government-run TDM initiatives because they are not encumbered by administrative red tape and can implement new policies more quickly and with greater flexibility. They also play a key role in supporting smart growth initiatives and land-use patterns that align with mixed-use models favored by many forward-looking municipalities.
The geographic scope of a TMO varies with each organization. Across the nation, one-third of all TMOs offer services region-wide, and one-fifth serve a central business district. The remainder serve suburban business parks, residential areas, transportation corridors, and tourist venues. TMO services also vary by organization. The most common services are rideshare promotions and member advocacy.
If you are interested in establishing a TMO/TMA in your area, Colorado offers seed-funding grants. More information is available on the OIM Grants Page and the TMO Seed Funding Grant.
The Transportation Management Organizations (TMO) Guidebook provides comprehensive information to help the NFRMPO identify the role TMOs can play and how funding can be allocated to TMO programs and services via a Call for Projects process.
TMO Call for Projects
The NFRMPO Planning Council approved the 2025 TMO Call for Projects on December 4th, 2025. The 2025 TMO Call for Projects Guidelines were also approved, outlining eligibility criteria, project types, requirements, and scoring criteria. The Call awards TMO funds for Fiscal Year 2025, with funding for the TMO Call for Projects sourced from the Carbon Reduction Program (CRP) under the Federal Bipartisan Infrastructure Law (2021).
The 2025 TMO Call for Projects establishes a clear structure for funding and supporting local and regional organizations that promote sustainable travel choices, reduce congestion, and improve air quality through collaborative programs and data-driven strategies.
The TMO Program is designed to strengthen regional connectivity and air quality outcomes through locally driven transportation solutions. The framework is guided by the TMO Guidebook, which defines organizational structures, eligible project types, and evaluation criteria to ensure alignment with NFRMPO’s regional mobility and sustainability goals. The TMO program has the following goals for the 2025 TMO Call for Projects:
- Mobility – Reduce congestion and improve air quality by increasing the adoption of sustainable travel.
- Connectivity – Strengthen regional corridors and short-trip opportunity zones.
- Sustainability – Support projects with substantial financial and technical capacity.
- Accessibility – Expand equitable access and community engagement.
- Innovation – Promote creative and forward-thinking mobility solutions.
- Local Commitment – Build long-term community and stakeholder support.
The application window for the 2025 TMO Call for Projects is open from Friday, December 5th, to January 28th, 2026. The NFRMPO Planning Council is scheduled to act on the recommended projects for the 2025 TMO Call for Projects at their meeting on Thursday, March 5th, 2026.
Documents:
2025 TMO Call for Projects Application
Environmental and Demographic Impact Analysis Worksheet
If you have any questions on the application schedule or process, please get in touch with NFRMPO Mobility Staff at ttrujillo-martinez@nfrmpo.org or ahull@nfrmpo.org
GoNoCo34
GoNoCo34 TMO is the first Transportation Management Organization (TMO) dedicated to improving mobility, reducing congestion, and promoting sustainable transportation options along the US 34 corridor in Northern Colorado. GoNoCo34 collaborates with local businesses, public agencies, and the broader community to create innovative solutions that meet the region’s growing transportation needs. Serving multiple communities across Weld and Larimer Counties, including Evans, Greeley, Loveland, Johnstown, Kersey, Windsor, and Estes Park, GoNoCo34 will work with local governments, employers, developers, and advocacy groups to implement programs that improve transportation efficiency, accessibility, and convenience, such as:
Expanding carpooling and vanpooling programs
Increasing access to transit and shared mobility
Supporting biking and walking initiatives
Encouraging flexible work arrangements to reduce peak-hour demand
Providing resources and incentives for businesses to support sustainable commuting
The Mission
GoNoCo34’s mission is to provide resources and tools to reduce single-occupancy vehicle trips, enhance transportation options, and improve air quality, while promoting active and shared modes such as carpooling, vanpooling, biking, walking, and public transit.
The Collaborative Launch of GoNoCo34
The launch of GoNoCo34, the first TMO in Northern Colorado, was a collaborative effort among the NFRMPO, CDOT, Steer Group, and the GoNoCo34 TMO Board of Directors, helping bring this initiative to life to advance sustainable transportation, reduce congestion, and enhance regional mobility along the US 34 corridor.
Transportation is the largest contributor to greenhouse gas emissions in Colorado, with passenger vehicles as the primary source. In response, the state has set ambitious targets to reduce emissions by 90% (compared to 2005 levels) by 2050, and TDM strategies are a key tool in achieving this goal. The NFRMPO 2050 Regional Transportation Plan identified the need for a TMO to drive these efforts. Now, with GoNoCo34, Northern Colorado has a dedicated organization to support businesses, commuters, and communities in shifting to more sustainable transportation options.
GoNoCo34 is an essential step toward reducing congestion, improving air quality, and making daily travel more efficient for residents, employees, and visitors. Beyond these environmental and economic benefits, TMOs help connect people to opportunities, promote equity in transportation, and create healthier communities.
What's Next & How to Get Involved
With GoNoCo34 officially launched, the focus will shift to implementing key programs, engaging businesses and residents, and measuring impact. GoNoCo34 will begin rolling out new commuter programs, partnerships, and incentives to encourage sustainable travel behavior along the US 34 corridor.
If you want to be involved in the movement to shape the future of transportation along the US 34 corridor, you can join other businesses, organizations, and individuals committed to promoting sustainable travel and reducing single-occupancy vehicle trips in Northern Colorado by becoming a member of the GoNoCo34 TMO.
For more information on GoNoCo34, please visit the GoNoCo34 website.